Q3 FY2026 Edition · Data through Apr 2026 · USASpending.gov
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NAICS 541810 · Advertising Agencies — Federal Market Brief

NAICS 541810 · Last refreshed 2026-04-19 · Source: USASpending.gov

Total FY Obligations
$1.14B
Active Contracts
215
Prime Contractors
40
Avg Award Size
$5.3M
Top Agency
DEPT OF THE ARMY

§1 · Market Overview

Annual Spend by Fiscal Year
$759.1M
FY2021
$1.53B
FY2022
$2.07B
FY2023
$1.78B
FY2024
$1.14B
FY2025
$400.6M
FY2026 YTD
Annual Federal Spend by Fiscal Year
Fiscal YearObligations
FY2021$759.1M
FY2022$1.53B
FY2023$2.07B
FY2024$1.78B
FY2025$1.14B
FY2026$400.6M
Top Agencies by Obligation
Top Agencies by Federal Obligation
AgencyObligationsShare
DEPT OF THE ARMY$305.3M39.4%
DEPT OF THE NAVY$216.7M28.0%
DEFENSE HUMAN RESOURCES ACTIVITY$63.8M8.2%
DEPT OF THE AIR FORCE$54.9M7.1%
FOOD AND DRUG ADMINISTRATION$51.2M6.6%
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Agency
Set-Aside

§2 · Top Buying Agencies

#AgencyObligationsAwards% of Total
#1DEPT OF THE ARMY$305.3M1939.4%
#2DEPT OF THE NAVY$216.7M2928.0%
#3DEFENSE HUMAN RESOURCES ACTIVITY$63.8M58.2%
#4DEPT OF THE AIR FORCE$54.9M47.1%
#5FOOD AND DRUG ADMINISTRATION$51.2M16.6%
#6FEDERAL EMERGENCY MANAGEMENT AGENCY$18.0M22.3%
#7US SECRET SERVICE$13.4M11.7%
#8VETERANS AFFAIRS, DEPARTMENT OF$12.6M41.6%
#9CENTERS FOR MEDICARE AND MEDICAID SERVICES$8.8M21.1%
#10SOCIAL SECURITY ADMINISTRATION$7.0M40.9%
#11PEACE CORPS$5.8M20.7%
#12FEDERAL MOTOR CARRIER SAFETY ADMINISTRATION$3.2M30.4%
#13OFFICE OF PROCUREMENT OPERATIONS$2.7M10.4%
#14US COAST GUARD$2.7M20.3%
#15DEPARTMENTAL OFFICES$2.4M40.3%
#16STATE, DEPARTMENT OF$1.9M40.2%
#17ANIMAL AND PLANT HEALTH INSPECTION SERVICE$1.4M30.2%
#18HOUSING AND URBAN DEVELOPMENT, DEPARTMENT OF$860K20.1%
#19US SPECIAL OPERATIONS COMMAND (USSOCOM)$812K30.1%
#20OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT$542K10.1%

§3 · Top Contracts

#Award IDRecipientAgencyAmountSet-AsideAward Date
1W9124D25F0001DDB CHICAGO INC.DEPT OF THE ARMY$111.6MUnrestricted2024-10-16
2M9549425F7001WUNDERMAN THOMPSON LLCDEPT OF THE NAVY$109.3MUnrestricted2024-12-19
3W9124D25F0024DDB CHICAGO INC.DEPT OF THE ARMY$89.1MUnrestricted2024-11-13
475F40125F19005TRUE NORTH COMMUNICATIONS INCFOOD AND DRUG ADMINISTRATION$51.2MUnrestricted2025-07-23
5W9124D25FA228DDB CHICAGO INC.DEPT OF THE ARMY$39.8MUnrestricted2025-08-28
6H9821025FE021MULLENLOWE US INCDEFENSE HUMAN RESOURCES ACTIVITY$33.5MUnrestricted2025-03-13
7FA300225F0018GSD&M LLCDEPT OF THE AIR FORCE$33.0MUnrestricted2024-11-22
8W9124D25FA118DDB CHICAGO INC.DEPT OF THE ARMY$31.1MUnrestricted2025-06-24
9N0018925FZ047YOUNG & RUBICAM LLCDEPT OF THE NAVY$29.0MUnrestricted2024-11-14
10W9124D25F0128DDB CHICAGO INC.DEPT OF THE ARMY$20.2MUnrestricted2025-02-20
11N0018925FZ408YOUNG & RUBICAM LLCDEPT OF THE NAVY$19.2MUnrestricted2025-05-16
1270US0925C70093625ADVANCED BUSINESS SOFTWARE CONSULTING, LLCUS SECRET SERVICE$13.4MUnrestricted2025-07-31
13H9821025FE018MULLENLOWE US INCDEFENSE HUMAN RESOURCES ACTIVITY$13.4MUnrestricted2025-02-28
14W9124D25F0049DDB CHICAGO INC.DEPT OF THE ARMY$10.7MUnrestricted2024-12-19
1570FBR425F00000056YES& FEDERAL, LLCFEDERAL EMERGENCY MANAGEMENT AGENCY$10.7MSmall Business2024-12-20
16N0018925FZ106YOUNG & RUBICAM LLCDEPT OF THE NAVY$10.0MUnrestricted2025-06-16
17FA300225F0019GSD&M LLCDEPT OF THE AIR FORCE$9.8MUnrestricted2024-11-22
18FA300225F0006GSD&M LLCDEPT OF THE AIR FORCE$9.7MUnrestricted2024-11-22
19H9821025FE019MULLENLOWE US INCDEFENSE HUMAN RESOURCES ACTIVITY$9.0MUnrestricted2025-02-28
20N0018925FZ146YOUNG & RUBICAM LLCDEPT OF THE NAVY$8.0MUnrestricted2025-02-04
2170FA6025F00000004YES& FEDERAL, LLCFEDERAL EMERGENCY MANAGEMENT AGENCY$7.3MUnrestricted2024-12-13
2275FCMC25FJ149IPG DXTRA, INC.CENTERS FOR MEDICARE AND MEDICAID SERVICES$7.0MUnrestricted2025-09-24
23N0018925FZ116YOUNG & RUBICAM LLCDEPT OF THE NAVY$6.5MUnrestricted2025-07-09
2436C10X25P0059Argent ARC LLCVETERANS AFFAIRS, DEPARTMENT OF$6.5MService-Disabled Veteran-Owned (Sole Source)2025-09-10
25N0018925FZ199YOUNG & RUBICAM LLCDEPT OF THE NAVY$6.4MUnrestricted2025-08-21

§4 · Top Prime Contractors

RankCompanyTotal ObligatedAwards
#1DDB CHICAGO INC.$302.4M6
#2WUNDERMAN THOMPSON LLC$109.3M1
#3YOUNG & RUBICAM LLC$107.2M27
#4MULLENLOWE US INC$63.8M5
#5GSD&M LLC$54.9M4
#6TRUE NORTH COMMUNICATIONS INC$51.2M1
#7YES& FEDERAL, LLC$18.0M2
#8CROSBY MARKETING COMMUNICATIONS INC.$13.7M9
#9ADVANCED BUSINESS SOFTWARE CONSULTING, LLC$13.4M1
#10Argent ARC LLC$10.5M2
#11IPG DXTRA, INC.$7.0M1
#12LEMPUGH INC$5.4M3
#13STRATACOMM, LLC$2.6M2
#14Gig Line Media, Inc.$1.9M1
#15PORTER NOVELLI PUBLIC SERVICES INC.$1.8M1
#16BETAH ASSOCIATES, INC.$1.7M5
#17Sinclair, Inc.$1.1M1
#18CAMPBELL & CO ADVERTISING AGENCY LLC$878K4
#19Schatz Publishing Group, LLC$860K2
#20FORUM FOR CULTURAL ENGAGEMENT, INC.$751K1
#21DIVERSITY MARKETING AND COMMUNICATIONS LLC$750K1
#22NODIBINAJUMS ILGTSPEJAS FONDS$740K1
#23SENSIS INC.$597K1
#24CONCEPTS, INC.$542K1
#25MISCELLANEOUS FOREIGN AWARDEES$369K2
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Data sources & methodology. Federal contract data sourced from USASpending.gov via spending_by_category and spending_by_award APIs. Prime contracts only (award types A, B, C, D). Trailing 5 fiscal years. Set-aside codes follow FAR Part 19. Quarterly refresh cadence. Not a substitute for independent market research. Published by CaptureInsider Research. Full methodology →