Q3 FY2026 Edition · Data through Apr 2026 · USASpending.gov
NAICS 541830 · Media Buying Agencies — Federal Market Brief
NAICS 541830 · Last refreshed 2026-04-19 · Source: USASpending.gov
Total FY Obligations
Active Contracts
Prime Contractors
Avg Award Size
Top Agency
§1 · Market Overview
Annual Spend by Fiscal Year
$191K
FY2021
$1.4M
FY2022
$10.6M
FY2023
$11.5M
FY2024
$9.4M
FY2025
$9K
FY2026 YTD
| Fiscal Year | Obligations |
|---|---|
| FY2021 | $191K |
| FY2022 | $1.4M |
| FY2023 | $10.6M |
| FY2024 | $11.5M |
| FY2025 | $9.4M |
| FY2026 | $9K |
Top Agencies by Obligation
| Agency | Obligations | Share |
|---|---|---|
| DEPT OF THE NAVY | $184K | 40.3% |
| DEPT OF THE ARMY | $160K | 35.1% |
| STATE, DEPARTMENT OF | $112K | 24.6% |
Filter
Agency
Set-Aside
Set-Aside Breakdown
Unrestricted60%
Small Business40%
§2 · Top Buying Agencies
§3 · Top Contracts
§4 · Top Prime Contractors
Turn this market intelligence into a winning GSA Schedule proposal.
ScheduleBuilder™ is a step-by-step GSA MAS proposal wizard for small businesses targeting NAICS 541830 (Media Buying Agencies). Founders Special: Scout $49 / Builder $149.
Stay on top of Media Buying Agencies
One email per quarter with refreshed top agencies, top contracts, and top contractors. No marketing, unsubscribe anytime.
Data sources & methodology. Federal contract data sourced from USASpending.gov via spending_by_category and spending_by_award APIs. Prime contracts only (award types A, B, C, D). Trailing 5 fiscal years. Set-aside codes follow FAR Part 19. Quarterly refresh cadence. Not a substitute for independent market research. Published by CaptureInsider Research. Full methodology →