Q3 FY2026 Edition · Data through Apr 2026 · USASpending.gov
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NAICS 541910 · Marketing Research and Public Opinion Polling — Federal Market Brief

NAICS 541910 · Last refreshed 2026-04-19 · Source: USASpending.gov

Total FY Obligations
$188.8M
Active Contracts
151
Prime Contractors
56
Avg Award Size
$1.3M
Top Agency
CENTERS FOR DISEASE CONTROL AND PREVENTION

§1 · Market Overview

Annual Spend by Fiscal Year
$140.4M
FY2021
$181.7M
FY2022
$311.0M
FY2023
$227.3M
FY2024
$188.8M
FY2025
$56.2M
FY2026 YTD
Annual Federal Spend by Fiscal Year
Fiscal YearObligations
FY2021$140.4M
FY2022$181.7M
FY2023$311.0M
FY2024$227.3M
FY2025$188.8M
FY2026$56.2M
Top Agencies by Obligation
Top Agencies by Federal Obligation
AgencyObligationsShare
CENTERS FOR DISEASE CONTROL AND PREVENTION$46.6M30.3%
AGENCY FOR HEALTHCARE RESEARCH AND QUALITY$40.9M26.6%
VETERANS AFFAIRS, DEPARTMENT OF$15.3M9.9%
TRANSPORTATION SECURITY ADMINISTRATION$11.7M7.6%
STATE, DEPARTMENT OF$8.9M5.8%
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Agency
Set-Aside

§2 · Top Buying Agencies

#AgencyObligationsAwards% of Total
#1CENTERS FOR DISEASE CONTROL AND PREVENTION$46.6M530.3%
#2AGENCY FOR HEALTHCARE RESEARCH AND QUALITY$40.9M226.6%
#3VETERANS AFFAIRS, DEPARTMENT OF$15.3M59.9%
#4TRANSPORTATION SECURITY ADMINISTRATION$11.7M37.6%
#5STATE, DEPARTMENT OF$8.9M375.8%
#6FOOD AND DRUG ADMINISTRATION$6.3M14.1%
#7FEDERAL ACQUISITION SERVICE$5.7M63.7%
#8CENTERS FOR MEDICARE AND MEDICAID SERVICES$4.8M53.1%
#9UNITED STATES MINT$2.5M91.6%
#10BUREAU OF THE FISCAL SERVICE$2.0M31.3%
#11NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION$1.5M21.0%
#12DEPT OF THE NAVY$1.4M20.9%
#13OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION (ASA)$1.3M10.9%
#14OFFICE OF PROCUREMENT OPERATIONS$1.3M10.9%
#15USDA, DEPARTMENTAL ADMINISTRATION$1.3M10.8%
#16OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT$587K10.4%
#17OFFICE OF THE SECRETARY$547K40.4%
#18NATIONAL AERONAUTICS AND SPACE ADMINISTRATION$494K20.3%
#19DEPT OF THE ARMY$427K10.3%
#20US GEOLOGICAL SURVEY$369K10.2%

§3 · Top Contracts

#Award IDRecipientAgencyAmountSet-AsideAward Date
175Q80125F32002WESTAT, INC.AGENCY FOR HEALTHCARE RESEARCH AND QUALITY$36.9MUnrestricted2024-12-05
275D30125F00010NATIONAL OPINION RESEARCH CENTERCENTERS FOR DISEASE CONTROL AND PREVENTION$26.5MUnrestricted2024-10-28
375D30125F00011NATIONAL OPINION RESEARCH CENTERCENTERS FOR DISEASE CONTROL AND PREVENTION$11.9MUnrestricted2024-10-28
436C77625N0634DIX-GRA, INC.VETERANS AFFAIRS, DEPARTMENT OF$11.5MUnrestricted2025-06-25
570T05025F5500N001IGNITED LLCTRANSPORTATION SECURITY ADMINISTRATION$6.6MUnrestricted2025-09-28
675F40125F19009RESEARCH TRIANGLE INSTITUTEFOOD AND DRUG ADMINISTRATION$6.3MUnrestricted2025-09-03
770T05025F7672N003IGNITED LLCTRANSPORTATION SECURITY ADMINISTRATION$5.0MUnrestricted2025-09-29
875D30125F00013NATIONAL OPINION RESEARCH CENTERCENTERS FOR DISEASE CONTROL AND PREVENTION$4.7MUnrestricted2025-06-24
975Q80125F32003WESTAT, INC.AGENCY FOR HEALTHCARE RESEARCH AND QUALITY$4.0MUnrestricted2025-09-30
1047QFPA25F0014DATA RECOGNITION CORPORATIONFEDERAL ACQUISITION SERVICE$3.4MUnrestricted2025-05-21
1175D30125F00014NATIONAL OPINION RESEARCH CENTERCENTERS FOR DISEASE CONTROL AND PREVENTION$2.8MUnrestricted2025-06-24
1236C24125P0710AMERICAN DIRECTIONS RESEARCH GROUP INC.VETERANS AFFAIRS, DEPARTMENT OF$2.5MUnrestricted2025-07-27
1375FCMC25FJ160NOVAK BIRCH, INCCENTERS FOR MEDICARE AND MEDICAID SERVICES$1.5MUnrestricted2025-09-29
1475FCMC25FJ138L&M POLICY RESEARCH, LLCCENTERS FOR MEDICARE AND MEDICAID SERVICES$1.3MUnrestricted2025-09-24
1575P00125F37003COMMUNICATEHEALTH INCOFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION (ASA)$1.3MUnrestricted2025-09-25
1670RDA225FC0000017THE DISTRICT COMMUNICATIONS GROUP LLCOFFICE OF PROCUREMENT OPERATIONS$1.3MUnrestricted2025-09-09
1712314425P0047KYNETEC USA INC.USDA, DEPARTMENTAL ADMINISTRATION$1.3MUnrestricted2025-08-19
1847QFPA25F0025DATA RECOGNITION CORPORATIONFEDERAL ACQUISITION SERVICE$995KUnrestricted2025-08-01
19N0018925CZ002GALLUP, INC.DEPT OF THE NAVY$971KUnrestricted2024-10-30
2047QFPA25F0019DATA RECOGNITION CORPORATIONFEDERAL ACQUISITION SERVICE$814KUnrestricted2025-06-26
212031JG25F00008NAXION INCUNITED STATES MINT$792KUnrestricted2024-10-11
2220340625F00008THE DISTRICT COMMUNICATIONS GROUP LLCBUREAU OF THE FISCAL SERVICE$773KUnrestricted2025-02-26
23693JJ925C000005DYNAMIC SCIENCE, INC.NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION$771KUnrestricted2025-09-29
24693JJ925C000006CRASH RESEARCH & ANALYSIS, INC.NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION$765KUnrestricted2025-08-12
2520342125C00003KAIA INCBUREAU OF THE FISCAL SERVICE$747K8(a) Competed2025-09-26

§4 · Top Prime Contractors

RankCompanyTotal ObligatedAwards
#1NATIONAL OPINION RESEARCH CENTER$45.9M4
#2WESTAT, INC.$40.9M2
#3IGNITED LLC$11.7M3
#4DIX-GRA, INC.$11.5M1
#5RESEARCH TRIANGLE INSTITUTE$6.3M1
#6THE DISTRICT COMMUNICATIONS GROUP LLC$6.0M15
#7DATA RECOGNITION CORPORATION$5.3M4
#8AMERICAN DIRECTIONS RESEARCH GROUP INC.$2.5M1
#9NAXION INC$2.5M9
#10L&M POLICY RESEARCH, LLC$2.0M2
#11KYNETEC USA INC.$1.7M2
#12NOVAK BIRCH, INC$1.6M2
#13GALLUP, INC.$1.6M2
#14COMMUNICATEHEALTH INC$1.3M1
#15ALAN S. NEWMAN ASSOCIATES, INC.$1.2M2
#16IPSOS PUBLIC AFFAIRS, LLC$914K4
#17OPINION RESEARCH BUSINESS INTERNATIONAL LLC$893K2
#18DYNAMIC SCIENCE, INC.$771K1
#19CRASH RESEARCH & ANALYSIS, INC.$765K1
#20KAIA INC$747K1
#21TRIBILITY LLC$716K1
#22HARRIS TELECOM LLC$688K1
#23MISCELLANEOUS FOREIGN AWARDEES$576K1
#24METROPOLITAN GROUP, L.L.C$494K2
#25THE MARKET RESEARCH ORGANIZATION$494K2
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Data sources & methodology. Federal contract data sourced from USASpending.gov via spending_by_category and spending_by_award APIs. Prime contracts only (award types A, B, C, D). Trailing 5 fiscal years. Set-aside codes follow FAR Part 19. Quarterly refresh cadence. Not a substitute for independent market research. Published by CaptureInsider Research. Full methodology →